An enterprising pupil from Holywood Primary School has won the Young Enterprise Moy Park Challenge with a new Chick-a-pasta concept. 

Taylor Hamilton’s idea was selected from 20 shortlisted finalists.  Their challenge was to become an honorary Project Manager at Moy Park and their first job was to come up with an innovative meal idea that would encourage people in Northern Ireland to eat more chicken. 

Taylor’s unique Chick-a-pasta range concept included a spicy chicken macaroni dish and chicken ravioli available with a variety of sauces, sold between £2 and £2.50 at retail and in restaurants.  

Carol Fitzsimons, Chief Executive of Young Enterprise Northern Ireland commented: 

“The Moy Park Challenge is a fun way for primary school pupils to explore innovative ideas, a skill that we know is highly sought-after in the employment market.  Our aim is to help them at this young age to develop that skill and experience the basics of pricing, marketing and consumer demands. 

“Moy Park’s support for this challenge provides vital entrepreneurship experiences to primary pupils. We’d like to congratulate Taylor on winning the 2022 Moy Park Challenge.” 

Brian Moreland, Communications and Corporate Responsibility Manager, Moy Park said: 

“It is an absolute pleasure to see all the entries for the Moy Park challenge this year, but it is always difficult to pick just one winner. This year was no exception, and we were really impressed with all the entries. The creativity and innovative thinking shown by these young people is astounding – they and their schools can be proud of their efforts. 

“The Moy Park Challenge was designed with Young Enterprise Northern Ireland to give young people an opportunity to have a bit of fun while uncovering their entrepreneurial talent. We know from our years of partnership that the team at Young Enterprise NI are brilliant, and we are delighted to work with them in helping young people discover a passion for enterprise and learning.”