Ashfield Girls’ High School in East Belfast and entrepreneurship skills charity Young Enterprise joined forces to host to Emmy award winning commercial film maker, Mac Premo, on Thursday 8th October where Mr Premo and Adrianna Dufay held a Creative Masterclass, inspiring Year 10 Business students to realise that creativity is both a skill and a useful tool to get their message across. The students focused on how to use this skill to pitch their ideas and engage others to buy in and support their ideas.

The guest speakers, Mac & Adrianna from New York, who are visiting Belfast as part of the Homecoming 2015 event, shared their ‘BucketBoard’ project with the students and the process involved in getting the wider community to buy into this global project. The students went on to explore these concepts and were inspired to design their own creative pitch. The students then embraced their love of technology by using iPads to create adverts for their products.

Head of Business, Cheryl Hoey said, “The girls were really inspired by Mac’s innovative use of buckets to make skateboards and their business ideas benefited from his involvement in the project. It was a great pleasure and privilege to have come and share his experiences with the girls’’

Carol Fitzsimons, CEO Young Enterprise commented,

“Young Enterprise believes creativity is a key entrepreneurial skill that we need to develop and encourage in our young people, so that they have the ability to develop new innovative ideas in their future careers. In the context of NI becoming a centre of business innovation and R&D, creativity is a key skill that employers need. We were delighted to have Mac Premo spend time with the students in Ashfield Girls’ to inspire them to develop their own entrepreneurial ideas, and put their creativity skills into practice.”

Visit YENI.co.uk to see how you can get involved with Young Enterprise, empowering young people with the skills and confidence to succeed in life and work.

Young Enterprise NI is part funded by the Department of Education.

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Notes to editors:
Young Enterprise is a company limited by guarantee and is a registered charity.  The organisation operates under licence to Young Enterprise UK, and is part of Junior Achievement – Young Enterprise (JAYE) globally, with a purpose to inspire young people to engage in enterprise and entrepreneurship.

Young Enterprise NI media contact:
Tel: 028 9032 7003   Twitter: @YE_NI