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Moy Park Challenge in Ballymena and Craigavon

Young Enterprise NI teamed up with Moy Park to inspire Primary six pupils from schools across the Ballymena and Craigavon areas to get involved in business and enterprise.

The Moy Park Challenge sees Young Enterprise deliver an entrepreneurship masterclass to the students, who participated in an interactive, business-related competition designed to inspire their creativity and entrepreneurial skills.   As part of the Challenge, which was delivered over 2 days, young people formulated business plans, and tested their marketing skills by producing a poster for Moy Park products.

The Young Enterprise Moy Park Challenge is in its fifth successful year, with students attending from eight Primary Schools in Ballymena and Craigavon. During the event the pupils presented their marketing campaign, took part in interactive business challenges and learned more about the food production industry.  Business volunteers from Moy Park delivered presentations on healthy eating and the ‘Chicken Voyage’, tracing the production chain from farmer to consumer. The Challenge concluded with a competition, with prizes awarded by Una Barker and Brian Moreland from Moy Park.

Mike Mullan, Group Corporate Development Director at Moy Park Ltd., commented on the charity’s partnership with Young Enterprise, “Moy Park is always keen to support our local communities, and this venture is a great opportunity to engage with young people in such a positive and productive way.  We are delighted to be working with Young Enterprise on the Moy Park Challenge again.  Not only does it help our local children understand the role that companies such as ours play in our communities, but we believe it provides a great opportunity to show them how business works and the vast range of interesting and rewarding careers available.”

Carol Fitzsimons, Chief Executive at Young Enterprise Northern Ireland, commented “We are delighted once again to partner with Moy Park in delivering this programme.  It is fantastic to see such a successful local business encouraging innovation and would hope that the competition will inspire the next generation of young entrepreneurs, and help them consider self-employment as a viable career option.”

Young Enterprise NI is a charity principally funded by the Department Education with the support of local businesses including Moy Park.  The charity delivers practical business education programmes more than 100,000 young people each year in Northern Ireland.  For more information including fundraising and volunteering opportunities please visit

Schools that took part in the Moy Park Challenge:

Ballymena: Braidside Integrated Primary School, Carnaghts Primary School, Carniny Primary School, and Kirkinriola Primary School.

Craigavon: Ballyoran Primary School, St Anthony’s Primary School, Our Lady’s Primary School and Portadown Integrated Primary School.

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